Case study
Nooré Jewellery Catalogue Store
A premium mobile-first jewellery catalogue designed for Instagram discovery and direct WhatsApp ordering.
Concept Demo — Created by ShopSelo
Nooré Jewellery is a demonstration brand, not a paying client.
Client type
Jewellery brand demo
Goal
Give an Instagram-first jewellery seller one professional link that shows the entire collection with prices.
Approach
A catalogue-led store with filters, product pages and WhatsApp enquiries instead of a full checkout.

Challenges Addressed
- Products were only visible inside Instagram posts
- Prices had to be repeated in every conversation
- Enquiries arrived without product names or codes
- There was no single link to share the full collection
Features Created
- 16 product catalogue with images and prices
- Category filters for necklaces, earrings, rings and bracelets
- Individual product pages with details and specifications
- Enquiry bag for multiple products in one message
- Product-specific WhatsApp buttons with pre-filled details
- Premium jewellery branding and typography
- Fully responsive mobile-first layout
Mobile experience
Designed for the Phone First
Most customers arrive from an Instagram story or bio link, so every screen was built for a one-handed browse.


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